Affiliate Program

Join the Bet St George Affiliate Programme and partner with a UK-focused sportsbook and casino brand. We work with publishers, streamers, affiliates and marketing partners to grow mutually beneficial traffic streams. If you create content around sport, racing or casino entertainment in the UK, we offer a straightforward way to monetise your audience while keeping promotion clear and compliant.

Purpose of the programme

Our affiliate programme exists to build partnerships that deliver value for both parties. We want reliable traffic partners who share a practical, rules-based approach to customer acquisition. The programme supports partners who promote English sport, horse racing and online casino content to audiences in Great Britain and nearby permitted jurisdictions.

Partnership benefits

Partners receive commercial terms tailored to their channels and audience size, plus access to marketing materials and performance support. You will benefit from a UK-focused product set, regular creative updates and seasonal campaigns aligned with key sporting fixtures. We aim to keep the relationship simple and transparent so you can focus on content and conversion.

Commission structure

We offer flexible remuneration models to suit different partner types, including revenue share, CPA and hybrid options. Specific terms are agreed during onboarding and can be reviewed as performance develops. Payout schedules and payment methods are discussed up front so there are no surprises, and we provide clear statements for every payment.

Tracking and reporting

Transparent reporting is central to the way we work. Partners get access to a partner area with up-to-date performance metrics, conversion reports and clickable tracking links. We provide clear breakdowns of traffic, new registrations and value generated, and our team is available to explain reports or investigate anomalies quickly.

Marketing tools and support

You will have a library of creatives, landing options and copy variants optimised for UK audiences. Our team supplies co-branded banners, deep links to relevant markets and event-specific materials for major fixtures. We also offer technical support during setup, tracking checks and periodic creative refreshes to help improve conversion.

Long-term cooperation

We are looking for partners interested in a long-term relationship. As your activity grows, we review terms, provide priority campaign slots and can explore bespoke collaborations for high-performing partners. Our approach is collaborative - we prefer steady, compliant growth over short-term spikes.

To enquire, contact our affiliate team at [email protected] and we will respond with programme details and next steps.